Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
shaped, 근관의 분지 등), 기구 조작의 어려움, 접근성과 시야 확보의 어려움, 완전한 irrigation의 어려움 등등이 맴돌았지만 이 분께 어디서부터 어디까지, 뭐라고 설명을 드려야 할지 확신이 서지 않았다. 어떤 설명을 드려야 근관 치료의 어려움을 이해시킬 수 있을까? 아니, 오히려 이 모든 어려움의 근본
Ⅰ. 서론
- 행동요법은 상담 및 심리치료 분야에서 비교적 새롭게 등장한 분야이다.
- 행동주의 상담 방법에서는 지금까지 인간의 행동을 설명하기 위하여 사용되어졌던 인간의 내면적 요구, 동기, 충동 등과 같은 개념 틀을 부정하고 외면적으로 나타나는 행동 그 자체를 일차적 관심의 대상으로 한
During this semester, we are taught about many theories of Consumer Behavior.
These theories not exist in just text book, but can be applied to actual marketing.
So we summarize what marketers think important things that we guess.
Anchoring and Adjustment is important role of marketers.
First, Anchoring is to sum up“initial value”
Individuals will first anchor the judgment based on som
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
The tofu war (Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
①The scale of tofu market in Korea
Tofu market grows gradually following consumer's increasing interest on health.
After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing.
Our target is also wrapped tofu in two companies, Pulmuone and CJ
Ⅰ. Introduction : The tofu war(Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
① The scale of tofu market in Korea.
(From : CJ)
- Tofu market grows gradually following consumer's increasing interest on health.
- After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing. Our target is also wrapped tofu in two companies, Pulmuone and CJ 제
INTRO
Michael E. porter (1947년~)
Michael E. Porter is a leading authority on competitive strategy.
He announces ‘The Five Competitive Forces That Shape Strategy’ on January H.B.R article ,2008.
The five competitive forces that shape strategy
The Five Competitive Forces appears differently depending on industry, and this ultimately determines the p
adjust strong statutory provisions in order to prevent the problem. Therefore, the adjusted provisions will become a barrier to collect customer data.
2. Match making agencies have limited sources information like a person's characteristic, personality and life style compared to those meetings arranged by acquaintances or friends.
3. Clients may be treated discriminatingly depending on how
providing information
link the couple
arranging
a various meetings
Enormous data
Variety of Control
Info Sharing
Disadvantageous policies
Security problem
Low involvement
in mass media
Internet Broadcasting
Targeting remarriage
Wedding Marketing
the adjusted provisions
limited sources information
unfair system depend on cost